Marketing exchange relationships, transactions, and their media /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Quorum,
1994.
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| Subjects: |
Table of Contents:
- The marketing taxonomy / Franklin S. Houston
- Comments on extending the domain of the marketing discipline / Thomas Nine. Afterword / Thomas Nine, Franklin S. Houston
- Reciprocity within a community / William L. James, Alice G. James
- Exchange as a vital and fundamental consumer behavior phenomenon / Stephen J. Gould. Afterword / Franklin S. Houston
- Refinements in the model of internal/external market exchange / Gary J. Brunswick, Robert F. Lusch
- Time, potency, and exchange : making the most of the time resource / Carol Felker Kaufman, Paul M. Lane
- The spatial dimension / Arthur W. Allaway, Michael D. Richard. Afterword / Franklin S. Houston
- The evaluation process and its impact on decision making in exchange relationships / John C. Mowen
- How exchange for resale differs from exchange for consumption / Jule B. Gassenheimer.
- Inequitable or incomplete social marketing : the case of higher education / Seymour H. Fine. Afterword / Franklin S. Houston
- Externalities of exchange : foundations for future study / JoNel Mundt, Dennis E. Garrett. Afterword / O.C. Ferrell
- Exchange : ethical and legal foundations / Gregory T. Gundlach, Patrick E. Murphy. Afterword / O.C. Ferrell
- An examination of exchange media from an historical perspective / Russell B. Gregory-Allen
- Some ingestible and other types of consumable currencies ; Afterword / Allen R. Maxwell
- The changing role of legal tender : an historical perspective / Benton Gup
- Means of payment in marketing / James T. Lindley, Tyrone Black.