Marketing exchange relationships, transactions, and their media /

Bibliographic Details
Other Authors:	Houston, Franklin S.
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum, 1994.
Subjects:	Marketing > Management. Exchange. Communication in marketing.

Description
Physical Description:	xiii, 319 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [267]-302) and index.
ISBN:	0899308090 (alk. paper)