APA (7th ed.) Citation

Houston, F. S. (1994). Marketing exchange relationships, transactions, and their media. Quorum.

Chicago Style (17th ed.) Citation

Houston, Franklin S. Marketing Exchange Relationships, Transactions, and Their Media. Westport, Conn.: Quorum, 1994.

MLA (9th ed.) Citation

Houston, Franklin S. Marketing Exchange Relationships, Transactions, and Their Media. Quorum, 1994.

Warning: These citations may not always be 100% accurate.