How the Cadillac got its fins : and other tales from the annals of business and marketing /

Bibliographic Details
Main Author:	Mingo, Jack, 1952-
Format:	Book
Language:	English
Published:	New York : HarperCollins, [1994]
Edition:	1st ed.
Subjects:	United States > Commerce > History > Anecdotes. Industries > United States > History > Anecdotes. New products > United States > History > Anecdotes. Marketing > United States > History > Anecdotes. Businessmen > United States > Anecdotes.

Description
Physical Description:	x, 228 pages ; 19 cm.
ISBN:	0887306772 :