Marketing research : an applied approach /

Bibliographic Details
Main Author:	Kinnear, Thomas C., 1943-
Other Authors:	Taylor, James R. (James Ronald), 1938-
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1991]
Edition:	4th ed.
Series:	McGraw-Hill series in marketing.
Subjects:	Marketing research. Marketing > Management. Market research

by Kinnear, Thomas C., 1943-, Taylor, James R. (James Ronald), 1938-
Published 1979

Book