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Marketing research : an applied approach /

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Bibliographic Details
Main Author: Kinnear, Thomas C., 1943-
Other Authors: Taylor, James R. (James Ronald), 1938-
Format: Book
Language:English
Published: New York : McGraw-Hill, [1991]
Edition:4th ed.
Series:McGraw-Hill series in marketing.
Subjects:
Marketing research.
Marketing > Management.
Market research
Description
Physical Description:xxi, 856 pages : illustrations (some color), maps ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0070347573