rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Optimizing route-specific marketing strategies to increase public transit ridership
  name:
    name part: Lewis, Carol A.
    role:
      role term: creator
  name:
    name part: Ledé, Naomi W.
  name:
    name part: Texas Southern University
    name part: Center for Transportation Training and Research.
  name:
    name part: University Transportation Centers Program (U.S.)
  name:
    name part: Southwest Region University Transportation Center (U.S.)
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: txu
    date issued: 1994
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: ix, 58 leaves : illustrations ; 28 cm.
  note: by Carol A. Lewis and Naomi W. Ledé.
  note: "March 1994."
  note: Final report.
  note: Sponsored by the Southwest Region University Transportation Center through U.S. Dept. of Transportation University Transportation Centers Program. DT0S88-G-0006.
  note: Includes bibliographical references (leaves 30-31)
  subject:
    geographic code: n-us-tx
  subject:
    topic: Bus lines
    topic: Ridership
    geographic: Texas
    geographic: Houston
    topic: Statistics
  subject:
    topic: Bus lines
    geographic: Texas
    geographic: Houston
    topic: Marketing
  subject:
    topic: Local transit
    geographic: Texas
    geographic: Houston
    topic: Marketing
  related item:
    title info:
      title: Research report (Southwest Region University Transportation Center (U.S.)) ; 94/72196-1
  record info:
    record content source: CBT
    record creation date: 940729
    record change date: 20151002052725.0
    record identifier: in00001194571