Cover Image

The Classics of political television advertising /

Traces the history of political television ads since the 1952 presidential campaign.

Bibliographic Details
Other Authors: Beiler, David, 1953-, McCarthy, Eugene J., 1916-2005
Format: Video VHS
Language:English
Published: Washington, D.C. : Campaigns & Elections, [1986]
Subjects:
Advertising, Political > United States.
Television in politics > United States.
Description
Summary:Traces the history of political television ads since the 1952 presidential campaign.
Item Description:Videorecording.
Physical Description:1 videocassette (Beta) (60 min.) : sound, color with black and white sequences ; 1/2 in. + 1 viewer's guide.
Audience:Mass Media.