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Analysis for marketing planning /

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Bibliographic Details
Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Format: Book
Language:English
Published: Burr Ridge, Ill. : Irwin, [1994]
Edition:3rd ed.
Series:Irwin series in marketing.
Subjects:
Marketing > United States > Management.
Description
Physical Description:x, 198 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0256122768