APA (7th ed.) Citation

Lehmann, D. R., & Winer, R. S. (1994). Analysis for marketing planning (3rd ed.). Irwin.

Chicago Style (17th ed.) Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 3rd ed. Burr Ridge, Ill.: Irwin, 1994.

MLA (9th ed.) Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. 3rd ed. Irwin, 1994.