Marketing to boomers and beyond : strategies for reaching America's wealthiest market /

Bibliographic Details
Main Author:	Wolfe, David B.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1993]
Subjects:	Marketing > United States > Management. Older consumers > United States. Consumer behavior > United States. Marketing United States

Description
Item Description:	Originally published: Serving the ageless market, 1990.
Physical Description:	xviii, 302 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0070714312 (alk. paper) :