Cover Image

Practical marketing research : an integrated global perspective /

Bibliographic Details
Main Author: Holbert, Neil, 1931-
Other Authors: Speece, Mark W.
Format: Book
Language:English
Published: New York : Prentice Hall, [1993]
Subjects:
Marketing research.
Market research
Description
Physical Description:x, 302 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 293-297) and index.
ISBN:0131459546