The new icons? : the art of television advertising /

Bibliographic Details
Main Author:	Rutherford, Paul, 1944-
Format:	Book
Language:	English
Published:	Toronto ; Buffalo : University of Toronto Press, ©1994.
Subjects:	Television advertising. Publicité télévisée. Fernsehsendung Werbesendung Advertenties. Televisie. Message publicitaire. Publicité commerciale. Fernsehsendung. Werbesendung. Television > Advertising
Online Access:	Table of contents Table of contents Table of contents

Description
Physical Description:	x, 270 pages : illustrations (some color) ; 24 cm
Bibliography:	Includes bibliographical references (pages 239-251) and index.
ISBN:	0802029280 9780802029287 0802074286 9780802074287