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Management skills in marketing /

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Bibliographic Details
Main Author: Morse, Stephen
Format: Book
Language:English
Published: Amsterdam ; San Diego, Calif. : Pfeiffer & Co., [1994]
Subjects:
Marketing > Management.
Description
Physical Description:xi, 227 pages ; 23 cm.
Bibliography:Includes bibliographical references (pages 221-222) and index.
ISBN:0893842524