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International business case studies for the multicultural marketplace /

Bibliographic Details
Other Authors: Moran, Robert T., 1938-, Braaten, David O., Walsh, John Edward, 1927-
Format: Book
Language:English
Published: Houston : Gulf Pub. Co., [1994]
Series:Managing cultural differences series.
Subjects:
International business enterprises > Management > Case studies.
Industrial management > Social aspects > Case studies.
Intercultural communication > Case studies.
Description
Physical Description:xiv, 416 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:088415193X :