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Research traditions in marketing /

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Bibliographic Details
Corporate Author: European Institute for Advanced Studies in Management
Other Authors: Laurent, Gilles, Lilien, Gary L., 1946-, Pras, Bernard
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, [1994]
Series:International series in quantitative marketing.
Subjects:
Marketing research > Congresses.
Marketing research > Europe > Congresses.
Marketing research > United States > Congresses.
Description
Item Description:Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management.
Physical Description:xxii, 442 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0792393880 (acid-free paper)