European Institute for Advanced Studies in Management, Laurent, G., Lilien, G. L., & Pras, B. (1994). Research traditions in marketing. Kluwer Academic Publishers.
Chicago Style (17th ed.) CitationEuropean Institute for Advanced Studies in Management, Gilles Laurent, Gary L. Lilien, and Bernard Pras. Research Traditions in Marketing. Boston: Kluwer Academic Publishers, 1994.
MLA (9th ed.) CitationEuropean Institute for Advanced Studies in Management, et al. Research Traditions in Marketing. Kluwer Academic Publishers, 1994.
Warning: These citations may not always be 100% accurate.