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International marketing /

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Bibliographic Details
Main Author: Cateora, Philip R.
Format: Book
Language:English
Published: Homewood, IL : Irwin, [1993]
Edition:8th ed.
Series:Irwin series in marketing.
Subjects:
Export marketing.
International business enterprises.
Description
Item Description:Maps in lining.
Physical Description:xxiv, 776 pages : illustrations (some color), maps ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256105138