Principles of marketing /

Bibliographic Details
Main Author:	Lamb, Charles W.
Other Authors:	Hair, Joseph F., Jr., 1944-, McDaniel, Carl, Jr., 1941-
Format:	Book
Language:	English
Published:	Cincinati, Ohio : College Division, South-Western Pub. Co., [1994]
Edition:	2nd ed.
Subjects:	Marketing. Marketing > Management.

Description
Physical Description:	xxxii, 846 pages : color illustrations ; 29 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0538829826