Cover Image

Product management /

Bibliographic Details
Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Format: Book
Language:English
Published: Burr Ridge, Ill. : Irwin, [1994]
Series:Irwin series in marketing.
Subjects:
Product management.
Description
Physical Description:xxiii, 437 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0256116237 (recycled paper)