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European marketing : a strategic guide to the new opportunities /

Bibliographic Details
Main Author: Lynch, Richard L.
Format: Book
Language:English
Published: Burr Ridge, Ill. : Irwin Professional Pub., [1994]
Edition:North American ed.
Subjects:
Export marketing > Handbooks, manuals, etc.
Europe > Commerce > Handbooks, manuals, etc.
Imports > Europe > Handbooks, manuals, etc.
Europe 1992 > Handbooks, manuals, etc.
Description
Physical Description:[vii]-xix, 304 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:155623757X