Cover Image

Sports marketing : competitive business strategies for sports /

Bibliographic Details
Main Author: Brooks, Chris (Christine)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1994]
Subjects:
Sports > United States > Marketing.
Sports > Economic aspects > United States.
Description
Physical Description:xiii, 333 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0138358931