APA (7th ed.) Citation

Rust, R. T., & Oliver, R. L. (1994). Service quality: New directions in theory and practice. Sage Publications.

Chicago Style (17th ed.) Citation

Rust, Roland T., and Richard L. Oliver. Service Quality: New Directions in Theory and Practice. Thousand Oaks, Calif.: Sage Publications, 1994.

MLA (9th ed.) Citation

Rust, Roland T., and Richard L. Oliver. Service Quality: New Directions in Theory and Practice. Sage Publications, 1994.