Cover Image

Effective marketing : a skills and activity-based approach /

Bibliographic Details
Main Author:	Anderson, Alan H., 1950-
Other Authors:	Dobson, Thelma
Format:	Book
Language:	English
Published:	Oxford, England ; Cambridge, Mass. : Blackwell, [1994]
Series:	Effective management (Oxford, England)
Subjects:	Marketing > Management.

Similar Items

Effective marketing management /
Published: (1980)

Developing, implementing & managing an effective marketing plan /
by: Goetsch, H. W.
Published: (1993)

Marketing effectiveness : insights from accounting and finance /
Published: (1984)

Marketing, a managerial approach /
by: Cunningham, William H. (William Hughes)
Published: (1987)

Effective relationships between marketing and other corporate functions /
by: Rowan, Bayard F.
Published: (1976)

Marketing management : a planning approach /
by: Hughes, G. David (George David)
Published: (1978)

Management skills in marketing /
by: Morse, Stephen
Published: (1994)

Management skills in marketing /
by: Morse, Stephen
Published: (1982)

Marketing management : knowledge and skills : text, analysis, cases, plans /
by: Peter, J. Paul
Published: (1986)

The 20 Ps of marketing : a complete guide to marketing strategy /
by: Pearson, David, 1950-
Published: (2014)

Multidimensional marketing : managerial, societal, philosophical /
by: Anderson, W. Thomas
Published: (1976)

Creative marketing communications : a practical guide to planning, skills and techniques /
by: Yadin, Daniel L.
Published: (2000)

Marketing research : an applied approach /
by: Kinnear, Thomas C., 1943-
Published: (1991)

The rhetoric and reality of marketing : an international managerial approach /
Published: (2003)

Knowledge-based marketing : the 21st century competitive edge /
by: Chaston, Ian
Published: (2004)

Marketing effectiveness through organisation & structure, with job descriptions of the principal functions /
by: Krief, Bernard
Published: (1975)

Strategic market planning : problems and analytical approaches /
by: Abell, Derek F., 1938-
Published: (1979)

Marketing management : a relationship approach /
by: Hollensen, Svend
Published: (2003)

Marketing moves : a new approach to profits, growth, and renewal /
by: Kotler, Philip
Published: (2002)

Marketing accountability : how to measure marketing effectiveness /
by: McDonald, Malcolm
Published: (2009)

Marketing management : a strategic approach /
by: Boyd, Harper W.
Published: (1990)

Basic marketing ; a managerial approach /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1971)

Competitive marketing : a strategic approach /
by: O'Shaughnessy, John, 1927-
Published: (1984)

Basic marketing : a managerial approach /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1978)

Competitive marketing : a strategic approach /
by: O'Shaughnessy, John, 1927-
Published: (1988)

Basic marketing ; a managerial approach /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1968)

Basic marketing : a managerial approach /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1975)

Basic marketing : a managerial approach /
by: McCarthy, E. Jerome (Edmund Jerome)
Published: (1984)

Computer approach to marketing ; applications for consumer packaged goods manufactures.
Published: (1971)

Marketing /
by: Mandell, Maurice I.
Published: (1981)

Marketing /
by: Rosenberg, Larry J.
Published: (1977)

Marketing management : a strategic planning approach /
by: Buell, Victor P.
Published: (1984)

Marketing management : a decision-making approach /
by: Venugopal, Pingali, 1958-
Published: (2010)

Marketing management : a behavioral systems approach /
by: Field, George Albert, 1918-
Published: (1966)

Marketing management /
by: Marshall, Greg W., et al.
Published: (2023)

Marketing information systems /
by: Schaffir, Kurt H.
Published: (1973)

Marketing : an introduction /
by: Kotler, Philip
Published: (1987)

Marketing value metrics : a new metrics model to measure marketing effectiveness /
by: McDonald, Malcolm, et al.
Published: (2014)

Marketing management ; readings in operational effectiveness /
by: Shapiro, Stanley J.
Published: (1974)

Doing effective market research : key research skills.
Published: (2018)