Effective marketing : a skills and activity-based approach /

Bibliographic Details
Main Author:	Anderson, Alan H., 1950-
Other Authors:	Dobson, Thelma
Format:	Book
Language:	English
Published:	Oxford, England ; Cambridge, Mass. : Blackwell, [1994]
Series:	Effective management (Oxford, England)
Subjects:	Marketing > Management.

Description
Physical Description:	228 pages : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	0631191186 (pbk. : alk. paper)