Buyer behavior in marketing strategy /

Bibliographic Details
Main Author:	Howard, John A.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice Hall, [1994]
Edition:	2nd ed.
Subjects:	Consumer behavior. Marketing > Management. Consumer behaviour

Description
Item Description:	Revised edition of: Consumer behavior in marketing strategy. c1989.
Physical Description:	xix, 603 pages
Bibliography:	Includes bibliographical references and index.
ISBN:	0136690114