APA (7th ed.) Citation

Howard, J. A. (1994). Buyer behavior in marketing strategy (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Howard, John A. Buyer Behavior in Marketing Strategy. 2nd ed. Englewood Cliffs, N.J.: Prentice Hall, 1994.

MLA (9th ed.) Citation

Howard, John A. Buyer Behavior in Marketing Strategy. 2nd ed. Prentice Hall, 1994.