The market for alfalfa seed in the country of Mexico /

This study develops a knowledge base of the market for alfalfa seed in the country of Mexico. The research findings and results of the study are intended to contribute toward the further understanding of the Mexican market for alfalfa seed. The purpose is to provide anyone interested in the subjec...

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Bibliographic Details
Main Author: Berentsen, Roberto, Jr
Format: Thesis eBook
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 1993.
Subjects:
Online Access:Link to OAKTrust copy
Description
Summary:This study develops a knowledge base of the market for alfalfa seed in the country of Mexico. The research findings and results of the study are intended to contribute toward the further understanding of the Mexican market for alfalfa seed. The purpose is to provide anyone interested in the subject with an initial picture of the market and to aid them in making more informed decisions The study begins with an overview of the market itself, of the different market segments, and of the customer needs. A buyer profile is given, and then the different competitors that are already in the market are carefully analyzed. In conclusion, some recommendations are given, that give the reader some insight in how to be successful in this market.A section of market facts that covers Mexico state by state is included in Appendix A, which contains a lot of important information and should be considered by the reader.
Item Description:Major subject found in vita.
Major subject: Agribusiness Management and Marketing.
Vita.
Physical Description:iv, 68 leaves : illustrations ; 28 cm.
Also available online.
Bibliography:Includes bibliographical references.