The high tech marketing machine : applying the power of computers to out-smart the competition /

Bibliographic Details
Main Author:	Powell, Timothy W.
Format:	Book
Language:	English
Published:	Chicago, Ill. : Probus Pub., [1993]
Subjects:	Marketing > Management > Data processing.

Description
Physical Description:	x, 232 pages ; 24. cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1557384398