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Marketing concepts for libraries and information services /

Bibliographic Details
Main Author: Elliott de Sáez, Eileen
Format: Book
Language:English
Published: London : Library Association, 1993.
Subjects:
Libraries > Marketing.
Information services > Marketing.
Libraries > Public relations.
Advertising > Libraries.
Advertising > Information services.
Description
Physical Description:145 pages ; 23 cm.
Bibliography:Includes bibliographical references (pages 135-141) and index.
ISBN:0851574483