Marketing without megabucks : how to sell anything on a shoestring /

Bibliographic Details
Main Author:	Horowitz, Shel, 1956-
Format:	Book
Language:	English
Published:	New York : Simon & Schuster, [1993]
Subjects:	Marketing > Management > Cost effectiveness.

Description
Item Description:	"A Fireside book."
Physical Description:	384 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	067176036X