Cover Image

International marketing : a cultural approach /

Bibliographic Details
Main Author: Usunier, Jean-Claude
Format: Book
Language:English
Published: New York : Prentice Hall, [1993]
Subjects:
Export marketing > Social aspects.
International business enterprises > Social aspects.
Intercultural communication.
Description
Physical Description:xiii, 494 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0131945807 (pbk) :