APA (7th ed.) Citation

Usunier, J. (1993). International marketing: A cultural approach. Prentice Hall.

Chicago Style (17th ed.) Citation

Usunier, Jean-Claude. International Marketing: A Cultural Approach. New York: Prentice Hall, 1993.

MLA (9th ed.) Citation

Usunier, Jean-Claude. International Marketing: A Cultural Approach. Prentice Hall, 1993.

Warning: These citations may not always be 100% accurate.