Million dollar mailings : the art and science of creating money-making direct mail--revealed by more than 60 direct marketing superstars who wrote, designed, and produced the most powerful mailings of the past decade /

Bibliographic Details
Main Author:	Hatch, Denison
Format:	Book
Language:	English
Published:	Washington, D.C. : Regnery Gateway, [1992]
Series:	Libey business library.
Subjects:	Advertising, Direct-mail > United States. Advertising, Direct-mail > Information services > United States. Advertising, Direct-mail > United States > Awards.