Hatch, D. (1992). Million dollar mailings: The art and science of creating money-making direct mail--revealed by more than 60 direct marketing superstars who wrote, designed, and produced the most powerful mailings of the past decade. Regnery Gateway.
Chicago Style (17th ed.) CitationHatch, Denison. Million Dollar Mailings: The Art and Science of Creating Money-making Direct Mail--revealed by More than 60 Direct Marketing Superstars Who Wrote, Designed, and Produced the Most Powerful Mailings of the Past Decade. Washington, D.C.: Regnery Gateway, 1992.
MLA (9th ed.) CitationHatch, Denison. Million Dollar Mailings: The Art and Science of Creating Money-making Direct Mail--revealed by More than 60 Direct Marketing Superstars Who Wrote, Designed, and Produced the Most Powerful Mailings of the Past Decade. Regnery Gateway, 1992.