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Design and marketing of new products /

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Bibliographic Details
Main Author: Urban, Glen L.
Other Authors: Hauser, John R.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1993]
Edition:2nd ed.
Subjects:
New products.
Industrial design > United States.
Description
Physical Description:xxvii, 701 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 667-692) and index.
ISBN:0132015676