Cover Image

Beyond mind games : the marketing power of psychographics /

Bibliographic Details
Main Author: Piirto, Rebecca, 1958-
Format: Book
Language:English
Published: Ithaca, NY : American Demographics Books, 1991.
Subjects:
Consumer behavior.
Marketing research.
Psychographics.
Market segmentation.
Description
Physical Description:vi, 263 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [252]-255) and index.
ISBN:093688908X
0936889101