Cover Image

Counterturbulence marketing : a proactive strategy for volatile economic times /

Bibliographic Details
Main Author: Samli, A. Coskun
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 1993.
Subjects:
Marketing > Management.
Description
Physical Description:xvi, 180 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages [171]-173) and index.
ISBN:0899307965 (alk. paper)