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Marketing planning guide /

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Bibliographic Details
Main Author: Stevens, Robert E., 1942-
Other Authors: Loudon, David L., Warren, William E.
Format: Book
Language:English
Published: New York : Haworth Press, [1991]
Series:Haworth marketing resources.
Subjects:
Marketing > Management.
Description
Physical Description:xiii, 289 pages ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1560240849 (pbk. : alk. paper)
1560240830 (alk. paper)