Cover Image

Basic marketing research /

Bibliographic Details
Main Author: Churchill, Gilbert A.
Format: Book
Language:English
Published: Fort Worth : Dryden Press, [1992]
Edition:2nd ed.
Subjects:
Marketing research.
Description
Item Description:One "statistics command summary" --- in pocket.
Physical Description:xxi, 837 pages : illustrations ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0030540178