Cover Image

Marketing to older consumers : a handbook of information for strategy development /

Bibliographic Details
Main Author: Moschis, George P., 1944-
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 1992.
Subjects:
Older consumers.
Marketing.
Description
Physical Description:xii, 338 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0899307647 (alk. paper)