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Customer visits : building a better market focus /

Bibliographic Details
Main Author: McQuarrie, Edward F.
Format: Book
Language:English
Published: Newbury Park, Calif. : Sage Publications, [1993]
Subjects:
Industrial marketing > Research.
Communication in marketing.
Consumers > Attitudes.
Customer relations.
Description
Physical Description:173 pages : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0803946694 (cl.)
0803946708 (pbk.)