Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization.

Bibliographic Details

Main Author:	Desatnick, Robert L.
Other Authors:	Detzel, Denis H., 1945-
Format:	Book
Language:	English
Published:	San Francisco, Calif. : Jossey-Bass, [1993]
Edition:	Rev. ed. /
Series:	Jossey-Bass management series.
Subjects:	Customer services. Customer relations.