Business to business communications handbook /

Bibliographic Details
Main Author:	Messner, Fredrick R.
Corporate Author:	Association of National Advertisers
Format:	Book
Language:	English
Published:	Lincolnwood, Ill. : NTC Business Books in conjunction with the Association of National Advertisers, [1992]
Subjects:	Communication in marketing. Advertising, Industrial. Industrial marketing > Management. Sales promotion.

Description
Physical Description:	xvii, 302 pages : illustrations ; 27 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1563180014