Cover Image

When MBAs rule the newsroom : how the marketers and managers are reshaping today's media /

Bibliographic Details
Main Author: Underwood, Doug
Format: Book
Language:English
Published: New York : Columbia University Press, [1993]
Subjects:
Newspapers > Marketing.
Newspapers > Management.
Newspaper publishing.
Description
Physical Description:xix, 259 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0231080484