Explaining buyer behavior : central concepts and philosophy of science issues /

Bibliographic Details
Main Author:	O'Shaughnessy, John, 1927-
Format:	Book
Language:	English
Published:	New York : Oxford University Press, 1992.
Subjects:	Consumer behavior > Methodology. Consumer behaviour

Description
Physical Description:	385 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0195071085