Cover Image

Evaluating marketing strengths and weaknesses /

Bibliographic Details
Main Author: Parmerlee, David
Corporate Author: American Marketing Association
Format: Book
Language:English
Published: Lincolnwood, Ill., USA : NTC Business Books, [1993]
Series:American Marketing Association marketing toolbox.
Subjects:
Marketing > Management > Data processing.
Description
Item Description:"American Marketing Association"--Cover.
Physical Description:xiii, 238 pages : illustrations ; 28 cm.
ISBN:0844235784 :