APA (7th ed.) Citation

Parmerlee, D. (1993). Evaluating marketing strengths and weaknesses. NTC Business Books.

Chicago Style (17th ed.) Citation

Parmerlee, David. Evaluating Marketing Strengths and Weaknesses. Lincolnwood, Ill., USA: NTC Business Books, 1993.

MLA (9th ed.) Citation

Parmerlee, David. Evaluating Marketing Strengths and Weaknesses. NTC Business Books, 1993.