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Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
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| 005 |
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|a 0471532533
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|a (OCoLC)24628345
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| 035 |
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|9 AFW2276AM
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|a DLC
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|a TXAM
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|a HF5415.13
|b .A23 1992
|
| 082 |
0 |
0 |
|a 658.8
|2 20
|
| 100 |
1 |
|
|a Aaker, David A.
|
| 245 |
1 |
0 |
|a Strategic market management /
|c David A. Aaker.
|
| 250 |
|
|
|a 3rd ed.
|
| 264 |
|
1 |
|a New York, NY :
|b J. Wiley & Sons,
|c [1992]
|
| 264 |
|
4 |
|c ©1992
|
| 300 |
|
|
|a xvi, 394 pages :
|b illustrations ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing
|x Management.
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| 653 |
0 |
|
|a Business
|a Marketing
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| 999 |
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|a MARS
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| 952 |
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
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|e HF5415.13 .A23 1992
|h Library of Congress classification
|i unmediated -- volume
|m A14817084622
|
| 998 |
f |
f |
|a HF5415.13 .A23 1992
|t 0
|l Remote Storage
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