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Strategic market management /

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Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Language:English
Published: New York, NY : J. Wiley & Sons, [1992]
Edition:3rd ed.
Subjects:
Marketing > Management.
Business > Marketing
Description
Physical Description:xvi, 394 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471532533